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Into The Groove
Promotional Items


For the full narrative of 'Into The Groove' please refer to the entry under the SINGLES tab

'Into The Groove' is an important release for collectors as it is the first 12" single pressed with its own customised inner sleeve and printed 'SAM 251' labels.  Backed by 'Holiday', this is by far the most desirable of all Madonna's 12" promotional singles and can sell for anything up to £150!  

There are actually four different 12" promotional discs for 'Into The Groove'.  In addition to the above, there is a blank white label, also with a 'SAM 251' catalogue number in the run out grooves, which features the same three tracks that appear on the normal commercial 12". 

A third 12" was issued with the same tracks but a slightly amended catalogue number which included the letter 'T' after 'SAM 251' which is a common addition to 12" catalogue numbers.  This also comes with an interesting press release which tantalisingly states a remix from 'Sanny X' was on the way. This remix subsequently appeared on the September DMC 'Mixes' LP, a promo only service for registered DJs.  See the DMC page: 'Guest Appearances - 1985'.  

Finally, the forth white label duly appeared with a later catalogue number - SAM 259T - on customised labels which at least helped to distinguish this particular pressing.  However, while the label stated it to be a 'remix' the contributor of this item confirms that the track is just the regular track and not a remix.  

All of the above white labels are rare with the latter three selling for up to £100. 

Surprisingly, for such an 'event' single, the promotional advert was limited to just a half-page b/w advert in Smash Hits.  Although this was subsequently supplemented by a full page advert for the movie 'Desperately Seeking Susan' which also plugged the single. 

7" Single - Advance copy with large 'Sire' logo on label in rare gloss sleeve

12" Single - Promotional white label: SAM 251 in custom sleeve backed with 'Holiday'

12" Single - Promotional white label 2: SAM 251 with same tracks as regular 12"

12" Single - Promotional white label 3: SAM 251T with blue press release

12" Single - Promotional white label 4: SAM 259T with 'Extended Mix'

Promotional Advert for Single / Movie plus single


This is a webpage created purely by collectors for collectors, and is not endorsed by Boy Toy Inc., Geffen Records, Madonna, Maverick, Sire, or Warner Music Group. All logos, images and pictures on this site are the property of their respective owners.
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